• 80% of EU countries with the fastest economic growth are in the CEE region in terms of ultra-high-net-worth individuals (UHNWIs) with wealth over $10 million.
  • Between 2016 and 2021, Deloitte expects the ultra-wealthy segment of CEE to grow at a rate of 7.6%, adding €400 billion to European wealth over that five-year period. This figure would match the combined contribution expected from the same segment in Germany, Austria, and Switzerland.
  • When Forbes examined the world's billionaires for its annual survey in March 2018, they found a set of young moguls in Eastern Europe taking advantage of new technologies and privatisation to stake their claims to riches. In 2018, 16 of the billionaires on the Forbes list came from former Warsaw Pact countries: Czech Republic, Romania, and Bulgaria.

Central & Eastern European HNW travellers are looking for you! LUXURY BLOC is offering you the opportunity to become immersed in the promising markets of the former Eastern Bloc and to meet the finest travel subjects who focus on luxurious exotic, experiential, and cultural travels.

Two full days of meetings, group activities, gourmet experiences, and networking opportunities will allow you to build relationships, develop partnerships, and introduce your properties to the top bookers in this valuable market.

Write a new chapter for your product. Get your piece of the Bloc.


  • Luis Teixeira
    Regretfully I was unable to be present last year, but had to join this 2nd Edition…. and what a marvelous surprise! Tremendous quality of buyers, perfect size of audience and a superb organization! Luxury Bloc is definitely The Event (!) for the ones tackling CEE high end markets and classy travelers. Waiting for 3rd Edition Dates…
    Luis Teixeira
    Waldorf Astoria, Maldives
  • Francesca Pretin
    My feedback cannot be more positive! You have been brave to carry on the Event in such a difficult time and the result was extremely successful. It's already on everyones' mouth and many colleagues are asking about the Show. I am sure the future editions will be equally successful and that Eastern Europe will become a must part of the luxury shows.   Going back to a one-to-one live meeting after the covid-19 emergency, has been exciting and pleasant at the same time and I loved the intimate size of the Show (we all truly hope that as happened in many Shows, with the growth of its success L/B can remain that nice "niche" Event you have created) ; many little actions (which makes the difference!!) like assisting us in looking for the appointment when in delay, sending leads and introductions, be able to meet everyone and create lovely and easy relations during the two days meetings time together, represents the main differences with many other Shows.   Thank you for this great opportunity.
    Francesca Pretin
    Rocco Forte Hotels, Italy
  • Vanessa Rothery
    I wanted to say a HUGE thank you for luxury Boc. It was a GREAT show and certainly something I hope we can add to next year’s calendar again! The feedback all around from agents was fantastic.
    Vanessa Rothery
    Virgin Limited Edition
  • Bernard Nziza
    From our first conversation everything was greatly organized till the end of the show. You could tell the quality of buyers that attended were all hands on. I was so priveleged to be part of the Luxury Bloc and thank you Gabriela for putting together such a one of a kind show.
    Bernard Nziza
    Nziza Hospitality, Uganda
  • Barbara Fenu
    Thank you again for your very warm hospitality and all the hard work you have done to put together such a successful show despite the difficult times. I look forward to joining the Luxury Bloc also next year and continue building strong relationships with the fantastic CEE top agents you so carefully select for us.
    Barbara Fenu
    Bauer Venezia, Italy
  • Raya Milova
    Thank you for the positive impulse and inspiration, for the products and partners that will help us to continue being the outstanding travel advisors that we are. The excellent organization, highest level of standard and the positive vibe of the whole show was something to be remembered.
    Raya Milova
    founder Travelmania, Bulgaria
  • Lukas Sinolg
    Perfect size of the audience. It was great that we met with ALL participants of the fair and with ALL of them we were having the social venues. During the big fairs, you meet the same amount of people, but then you have only a little chance to connect with them during the evenings because of the size of the event. The location was great and it allowed us to take fresh breath in the outside location which was easily reachable. The selection of buyers was very quality and with focus exactly as promised and we left Luxury Bloc with bookings in our pocket.
    Lukas Sinolg
    GM Tulia, Zanzibar
  • Alexandra Parvu
    Thank you for the opportunity to participate in the fantastic Luxury Bloc. In these 3 days I have met some of the best professionals in luxury travel and created a close connection with them which will definitely lead to unique travel experiences for Marvel Travel clients.
    Alexandra Parvu
    Marvel Travel, Romania
  • Melanie Goeller
    Fantastic and seamless 1st edition of Luxury Bloc! It was wonderful to meet with new partners and old friends – human connection at highest level and we will be back soon!
    Melanie Goeller
    Terre Blanche
  • Djurdja Vidovic
    This was really something special. Great luxury travel show with amazing suppliers, buyers and perfectly organized. Cannot wait for the next one!
    Djurdja Vidovic
    founder, Luna Melli


As industry veterans, we understand the focus on ROI, need for efficiency and value of your time. To guarantee ROI and make every appointment a success, the list of invited exhibitors was aligned with buyers’ interest.


You will meet buyers from the following CEE countries:

  • Lithuania
  • Estonia
  • Latvia
  • Poland
  • Czechia
  • Slovakia
  • Hungary
  • Bulgaria
  • Romania
  • Slovenia
  • Croatia
  • Serbia

Few travel agent guests of honor from Western Europe and neighboring region.


While leisure is the primary market for our event, you will get the chance to meet with small incentive companies and wedding organizers for your destination. 90% leisure focused, besides small niche tour operators and HNW and UHNW agencies and small concierges, we would also like to introduce you to a few representatives of family offices of some of the top CEE Forbes list players.

  • Small Tour Operators
  • HNW travel agencies with past bookings of min 20.000 EUR
  • Private concierges
  • Wedding Agencies
  • Travel agencies with possibilities for small incentive groups
  • Family offices representatives


Market Overview

CEE (Central & Easter Europe) include Czech Republic, Poland, Latvia, Lithuania, Estonia, Hungary, Romania, Bulgaria, Slovakia, Slovenia, Croatia, Bosnia, Macedonia, Montenegro, Serbia.

Growth trends
Eastern Europe is still often overlooked as secondary market, but given the rapid economic growth, relatively stable political situation and safe, non-conflicting environment, it’s regarded by WTO as one of the faster growing economic region in terms of travel. 80% of EU countries with fastest economic growth are in CEE region with the ultra-high-net-worth individuals (UHNWIs) wealth from 10m$.
Rapid growth
When Forbes examined the world's billionaires for our annual survey in March 2018, they found set of young moguls in Eastern Europe taking advantage of new technologies and privatization to stake a claim to riches. In 2018 16 billionaires come from former Warsaw Pact followed by Czech Republic, Romania and Bulgaria. All are self-made, having taken advantage of the region's rapid-fire privatizations in the 1990s.
Travel growth
In terms of travel, international airlines are more focused on CEE cities converting them slowly into significant hubs. Emirates and Qatar airlines have doubled flights from/to Prague having two flights daily on A380 and Warsaw, Sofia, Dubrovnik are becoming more and more significant.
Outbound travel growth
Growth in the number of outbound travel from Europe is expected to remain positive in 2019 and 2020. Although Western Europe countries rank among the highest for outbound travel from Europe, outbound tourism from developing markets in CEE is at much higher rate over the same period.
Good location
CEE countries also have easy accessibility to major Western European hubs (London, Frankfurt, Paris, Zurich) and have great connectivity for inter-European flights, dominated by Lufthansa, British Airways and Air France, next to an array of low-cost aero-suppliers.
Luxury travel growth
In the past 5 years the number of luxury agencies and concierge has doubled, and local affluent clients prefer to switch to domestic contacts over international global concierges. Also, dependency of luxury agencies on major German tour Operators is decreasing as the number of travel experts in each country is growing and the urge for own business and independent agencies is increasing.
Destination change
Due to geopolitical instability in some markets (Egypt, Lebanon, Venezuela, Turkey) popular to CEE’s travelers, peaceful beach destinations or experiential ventures gained on popularity, besides Indian Ocean and Caribbean we see increased interest in African Safari and Southeast Asia. Also the trend varies from beach evergreens to more adventurous and experiential travel, especially for younger generations. Dubai became more fashionable destination to go for a short ‘weekend’ trip to relax, shop and enjoy the quality offerings of F&B and nightlife the city has to offer.

Market Breakdown

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Who’s behind Luxury Bloc

"As a Czech national born and raised, I would like to personally show you the power and potential of this promising market and invite you to explore and discover the power and countless possibilities this region has for your carefully selected properties and services."

Gabriela Markova, Founder of Luxury Bloc

Gabriela Markova is an executive with over 18 years of experience in hotel industry. Growing up in turns in Czech Republic, Paraguay and Switzerland, she had all supposition to end up in the travel & tourism industry. Starting as sales manager in a niche 4-star hotel chain and relocating every year between key European capitals, as the chain grew its portfolio in Paris, Munich, London, Vienna and Budapest. Gabriela entered the world of luxury hotellerie by joining Mandarin Oriental Hotel Group in 2006. After nearly a decade of working for these renown hotels and climbing the sales ladder from reservation agent to DOSM, she took on the role of DOSM at Velaa Private Island in the Maldives, one of top 10 private islands in the world, and enhanced her reach from high-end and upscale clientele to the ultimate UHNWI level.
Gabriela is fluent in Czech, English, Spanish and German and speaks on advance level French and Portuguese.
Gabriela is also founder of GM Selection, a consulting & sales representation company promoting an elite portfolio of products to select agencies, private concierges and family offices across Europe.
Gabriela has also been engaged as Ambassador for XO Private, having a close business relationship with this organization and World Wide Events ( Private Luxury Forums, Amour Forums, TFest).